I am here with another amazing article for you.
Do you want to know something amazing about marketing that no one tells you?
Do you want to know the power of marketing and how much you can earn with it? I recommend you read this post till the last and share your views. I assure you that you will find something very useful in this post.
Many people think that digital marketing is not for small businesses. Some people think that website is enough for their online presence and business or digital marketing is just about setting up websites. These all are myths and we find more about it below.
So today in this post I will tell you about the basics of marketing and how much you can earn through digital marketing. I will tell you how digital marketing is better than traditional marketing and the most important about personal branding.
This article is basically for Digital marketers, entrepreneurs, or for the people who want to know more about marketingear
What is marketing?
So before we move ahead I want to ask what is marketing according to you?
“meeting the needs of your customer at a profit.”
by Philip Kotler
So as you can see how amazing this definition is. Actually, this is the right way of doing marketing. Sales, advertising, etc are components of marketing. Marketing is not just about selling products or services.
Actually, marketing starts before the creation of the product or service. We have to understand our audience and customers and make a product which fits for your customer or made their life easy. If your product is good it will sell automatically.
The aim of marketing is to create a brand and keep your customers happy.
Some people think that Good Marketing Can Make People Buy Anything. But that is totally wrong. If your product is bad your all marketing is a waste.
So now we can understand what is marketing in real.
Now we will talk about the fundamentals of marketing a little bit.
Fundamentals of marketing
- Now we will learn a little bit about marketing fundamentals. How does marketing work in the real market? or how you can create your first marketing campaign using these four marketing fundamentals.
- Know your target audience
Who are you trying to reach?
Have you identified your niche?
What do they look like?
What do they do?
What do they read?
Where can you find them?
Firstly you have to identify and answer these questions. Because the first step is to find your target audience. Create a product that is useful and fit for them.
- Educate your benefits to your audience
So now we know our audience and the next step is to show them how your product is useful. How your product can make their life easy.
Basically, you have to tell them why they should buy your product.
So now we move to the next step.
- Craft a strong call to action
Now we know our audience and our audience also know about our product and its features.
Now we have to think about what we want from our audience.
Do you want them to call?
Do you want them to buy something?
Do you want them to submit an inquiry?
This is the most important step and you have to sure about your expectations that what you want from your audience.
- Measure, Monitor, Log, Report, and learn
This is the last but important step. You have to apply different tactics and measure how different things work for you. Apply different things and learn what things work best for you. This is a very long process but you will see results from the starting.
Digital marketing vs traditional marketing
Digital marketing is perhaps the simplest option for many . If you want to reach a particular group of people, wherever they may be, while keeping costs low, go with digital marketing. Doing so will also allow you to collect valuable information on your audience immediately so that you can create even more effective marketing campaigns.
However, there’s still an area for traditional marketing. If you would like to succeed in an older audience or an area audience, traditional marketing methods could also be more productive and stand out better than digital marketing methods. Though these methods may seem “old,” the reality is that they’ve stuck around for a reason. They work!
When considering which marketing strategy is best for your business, consider your audience, where they get their information from, and use that to make your decision. When deciding between traditional marketing vs. digital marketing, it’s not necessarily true that one is simply better than the other as they serve different purposes. The bottom line is that you need to fully understand your business and your audience to pick the strategy that’s better for you.
Integrated Digital marketing
As the name suggests Integrated digital marketing means, the integration of multiple marketing strategies to form a unique online approach for your business. By using the below components you can design our own approach.
web development and design
search engine optimization and search engine marketing
social media marketing
local listings management
paid advertising (or pay-per-click advertising) campaigns
The aim of integrated digital marketing is that, while each individual strategy doesn’t create a huge impact on its own when used in conjunction, you can create a more influential online presence.
And it’s not just some passing fad. It’s pretty much the status quo when it comes to tackling the digital realm. There are still one-off campaigns out there, but most agencies are moving toward integrated solutions, as a well-rounded marketing strategy provides better visibility and ROI for businesses online.
I hope you clearly understands the benefits and necessity of integrated digital marketing.
So now we will discuss about Catt framework.
By implementing this framework you can easily build trust and sell your product. It is a very effective framework build by Digitaldeepak.
So now we will see how this funnel will work in reality.
Firstly it stands as Content > Attention > Trust > Transact framework.
So now we will discuss it step by step-
This is the first step of the framework but the most important is content.
As we know content is anything like a blog post or a social media post or you can also create a lead magnet. You can also show your expertise with your content and get their attention which is our next step.
Now we have the content ready. So the next step is to get attention. Our audience should notice our content or lead magnet. We have to drive traffic to it to show our existence. We can either use the organic source or we can also run paid ads to it.
So now we have the content ready and our audience also started paying attention to it. So our next step is to build trust with them. People don’t buy from anyone randomly because of that trust is a very important element. Its a long term process but the effects are also long terms. You have a establish a healthy relationship with your audience. You can build trust by various methods like by sending a sequence of emails and retargeting ads.
This is the final step in which our customer trusts us and buy a product or service from us. But it doesn’t mean that they will buy anything from you. Your product also needs to be good otherwise you can’t survive in the long term.
So this is the entire framework hope you like it. Share your views in the comments so I can publish more content for you.
So now we will talk about integrated digital marketing.
Importance of Personal Branding
So, you’re a founder and you have created a brand for your company that you’re proud of. But what about your personal brand? As we see many founders hide behind their company, But consumers are responding more than ever to founders and CEOs who share their personal lives on social media and it’s translating to sales. One report from the Impact Learning Center says that consumers are 82 percent more likely to trust a company if the CEO is active on social media, but as it stands now, only one in five CEOs use social media to connect with their consumers.
So with the above paragraph we can clearly see the importance of personal brand. There are various benefits of making personal brand. A personal brand can give rise to many other brands because it has the influencing power.
Hope you understand the power and importance of personal brand.
Hope you find something new and valuable in the article. Kindly share your thoughts in the comments. We will talk more in next steps.
Thanks for reading.